ShotPak Tests New Patented StandUp Pouch and Multi-Pack Option In Two Major Southern California Supermarket Chains
IRVINE, Calif. (Business Wire EON) October 30, 2007 -- Ignus Hattingh, Vice President of Sales for ShotPak stated, "In addition to incredible growth from our existing and new liquor store accounts throughout the US, this new StandUp pouch as well as the new multi-pack option will also be distributed through select Stater Bros. stores in Southern California within the next few weeks."
"Sales should continue to grow at a fast pace as the public will have increased access to the Company's STR8UP line of premium straight shots of Rum, Vodka, Tequila, and Whiskey, as well as ShotPak's line of premium Vodka flavored shots, which include Apple Sour, Lemon Drop, Kamikaze, and Purple Hooter, just in time for Halloween and Thanksgiving," commented Bill Marin, President of ShotPak, Inc.
STR8UP shots come from award-winning distillers in Canada, the Virgin Islands and Mexico, and are packaged in revolutionary patented bottle-shaped recyclable StandUp pouches. This unique design allows the product to stand up on its own, making it a forerunner in the industry.
Stater Bros. is the largest privately owned supermarket chain in Southern California with annual sales in excess of $3 billion. The chain operates 162 full service supermarkets in Southern California in San Bernardino County, Riverside County, Orange County, Los Angeles County, San Diego County and Kern County.
Albertsons is now part of the SUPERVALU (NYSE:SVU) family, which is the third-largest food retailing company in the United States. They have leadership positions in all the major U.S. markets, including Boston, Chicago, Las Vegas, Los Angeles, Minneapolis/St. Paul, Orange County, Philadelphia, San Diego, St. Louis and Washington D.C.
About ShotPak, Inc:
ShotPak, Inc., an Irvine, California-based company is a leading distiller and innovator of cocktails and straight spirits in soft, durable and recyclable portable standup pouches. With over 50 years of combined experience and expertise in alcohol distilling, distribution and field marketing, retail placement and promotion as well as consumer trial and adoption, they prove to be a forerunner in the single serve Ready to Drink (RTD) alcohol category. With the successful launch of four premium Vodka flavored drinks and four premium distilled spirits in January 2007, ShotPak is quickly gaining national attention in the rapidly emerging $110 billion plus alcohol beverage industry. They are recognized for being visionaries with their award-winning spirits.
ShotPak products are packaged in patented single serving, lightweight, break-resistant, recyclable, StandUp plastic pouches. ShotPak packaging is ideal for camping, boating, golfing, concerts, sporting events, or for anyone on-the-go. With plastic instead of glass, ShotPak products provide a safe alternative for an active lifestyle. ShotPak, Inc. is immersed in a national roll-out through strategic distribution channels and is expected to be available to its target consumers in all geographies. For more information about ShotPak, Inc., please visit us at: www.shotpakinc.com.
Safe Harbor: Except for the historical information contained herein, the matters set forth in this press release, including the description of the Company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the Company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The Company disclaims any intent or obligation to update these forward-looking statements.
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