Golf Research in Play Announces Merger With Linksman Golf -- Merger With Leading Golf Value Brand Takes G.R.I.P. To The Next Level

Grafton, Mass. (PRWEB) August 18, 2008 -- Golf Research In Play (G.R.I.P.), a revolutionary golf equipment manufacturer and online retailer (www.gripgolf.com), today announced that it is merging with Linksman Golf (www.linksmangolf.com), an OEM specializing in the development of highly affordable, premium quality golf equipment.

Prior to the merger, Linksman had a minority stake in G.R.I.P. Michael Blair, owner and president of Linksman and G.R.I.P.'s current director of golf club development, will become the president and CEO of G.R.I.P. effective immediately. Robert Blumberg, president of G.R.I.P., will remain active within the new organization throughout the transition process.

"Over the last couple of years, G.R.I.P. has seen its presence in the recreational golf market grow steadily due to its reputation for developing affordable, game-improvement clubs and its well rounded product line," said Michael Blair, owner and president, Linksman Golf. "When the opportunity to assume full ownership of G.R.I.P. presented itself, I knew it would be a wise business deal to pursue. The G.R.I.P. brand nicely rounds out our Linksman product offerings."

"The opportunity to merge with Linksman came at the perfect time. We were getting plans rolling for next season, and Linksman has the resources to help G.R.I.P. on its path of continual growth," said Robert Blumberg, president of G.R.I.P. "Mike has been on board with G.R.I.P. since the beginning. He is an industry veteran with great business sense. G.R.I.P. will continue to be a favorite brand of recreational golfers in Mike's experienced hands."

About Linksman Golf

Based in Hartford, Conn., Linksman Golf (www.linksmangolf.com) is an OEM specializing in the development of highly affordable, premium quality golf equipment for golfers of all skill levels. Linksman offers its equipment -- men's, women's, teen, children's and custom golf sets; golf carts; and golf bags -- at a tremendous value direct to the golfing public through online channels. Linksman's sister company is Swing 'em Again Golf (www.swingemagaingolf.com). Serving another niche in the golf industry, Swing 'Em Again Golf is one of the largest and fastest-growing sellers of pre-owned and closeout golf clubs in the United States.

About G.R.I.P.

A revolution in golf equipment has been started by Golf Research In Play. Launched in April 2006, G.R.I.P. is a golf equipment manufacturer and an online retailer dedicated to developing and offering the finest quality golf clubs -- golf clubs that make the game easier to play, more fun, and highly affordable for the recreational golfer. Delivering the best in high-performance golf technology, G.R.I.P. offers a 30-day satisfaction guarantee and a one-year warranty against manufacturers defects for all of its golf clubs. For more information and to order products, visit www.gripgolf.com or call 1-800-881-5774.

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